Coming Full Circle: The Stories Behind Our Guest Speakers with Lisa Lickstein

Welcome to our series, "Coming Full Circle: The Stories Behind Our Guest Speakers", that follows the journey of individuals who have spoken or will speak at our Confidence Circles. We believe that learning is a lifelong journey, and we take pride in being able to host experts at our Confidence Circles to help us all learn.

Lisa Lickstein

Lisa Lickstein, MSW, MBA, is an experienced entrepreneur. She is the co-owner and chief operating officer of Lickstein Plastic Surgery and Medical Spa. Since 2017 she has spearheaded the growth of the practice to more than 30 staff and 4 locations. Lisa joined us for an incredible Confidence Circle where she shared her expertise on Unreasonable Hospitality and how we as business owners have the ability to elevate not only the guest experience, but our staff experience as well.

How did you get started on your professional journey?

I got into aesthetics through the business side as my husband opened his own plastic surgery practice in 2017. At the time, he was the only injector and we had a true entrepreneur mindset. Together we grew the practice to have a second doctor and a second location. At some point during that expansion, someone gave me a copy of the book Unreasonable Hospitality and I was hooked. The overlap between the fine dining experience and the luxury plastic surgery and medical spa worlds had never been more clear to me. At first I would just tell everyone about that book. But then we had a consultant come for our annual strategic planning meeting and they told me that I could get certified in teaching others about the methods and practices in that book. And that's what I've been doing ever since!

What impact do you hope to have on the field of aesthetics?

I hope that people hear the message of going from being very good at something to being the very best at it. Changing the mindset from just getting by to true excellence is so important for staff development and strategic development. It changes how you approach problems and opportunities.

I appreciate the impact our practice has had for so many staff. Many have stayed for nearly a decade and others have gone to complete their training only to come immediately back, which makes my heart full. Mentorship and uplifting the community is the most important part of the work that I do.

What advice do you have for newcomers in the field of aesthetic medicine?

Lead with your authentic self. This is a profession about pouring out into people and helping people be who they want to be. You have to do that by showing up for yourself and taking care of yourself. We've all heard that you can't pour from an empty cup, and it is so true. You have to take care of yourself and your colleagues first.

As Rana always says: Elevate the community together.