Welcoming a new patient into your treatment chair is like going on a first date. You both want to make a good impression, have so many questions, and are hoping to find your perfect match. There are many ways to navigate that budding relationship. We asked our practitioner Claire Lebamoff, RN, how she approaches patients who are new to aesthetics. How do you start with a new patient? I always start by asking their main concern. I try to focus on being educational, but I also

By Rana Kennelly (Founder of The Confidence Bar & The Confidence Lab) Creating a positive patient experience is essential to running a successful aesthetic practice. While every practice has its own personality and way of welcoming patients, there are consistent principles that create an experience people remember, trust, and want to return to. Earlier in my career, I spent many years working alongside plastic surgeons. One thing I noticed and felt strongly about was how daun